Social Media: Beyond the Basics & Grow With Google Workshops

Social Media: Beyond the Basics (Morning)

You’ve got a Facebook business page, Instagram account, and dabbled in the latest social media trends. But how do you know that your social media efforts are effective and efficient? This workshop will discuss advanced techniques for getting the most from your social media channels for your business.

We will discuss:

• Paid advertising.
• Using Meta Business Manager for consistent posting
• Reviewing social media insights and analytics

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Grow with Google Workshops (Afternoon)

Increase Your Sales with Google Tools (60 minutes)

Learn how to promote your products online using Google tools. We’ll show how local brick-and-mortar businesses can list products on a Google Business Profile. We’ll also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google.

In this session we’ll show you how to:

• Highlight products on your Google Business Profile
• Use Pointy to promote in-store inventory with your point of sale system
• Use Google Merchant Center to showcase in-store and online product inventory

Make Your Website Work for You (60 minutes)

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help.

Use YouTube To Grow Your Business (60 minutes)

Learn how to use YouTube and the power of video to promote your business or brand.

In this workshop we’ll cover:

• How to create a YouTube channel
• Adding videos and organize your channel
• How to promote your business with video ads

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All of these workshops are free with lunch provided, and you can register by emailing Joe at jlaplante@bearpaw.org
June 28  |  Havre, MT  |  Best Western Plus Havre Inn & Suites