Google just published their 2026 Google Business Profile guide, and we at Girl Geek would like to share it with all of our clients. This guide includes best practices for optimizing your Google Business Profile to make the most of the resources they offer.

This guide includes instructions for…

• Ensuring accurate and up-to-date business information
• Selecting the correct business category and services
• Writing an attractive and concise business description
• Specifying your business hours, including holiday hours
• Setting the correct service area (especially if you’re a service-based business!)
• Highlighting specific attributes your business offers
• Updating and managing your service list frequently
• Adding photos and videos to showcase your products and services
• Creating Google posts on your business profile to engage with your audience
• Adding social links to your social media profiles
• Including chat links (Whatsapp or SMS) so your customers can reach out
• Accepting appointments and bookings though easily accessible links
• Properly managing and responding to customer reviews 

If you’re interested in learning how you can upgrade your Google Business Profile, we’ve provided the guide here just for you!

For additional guidance, please visit the GBP Help Center, the GPB Help Community, or the Google SMB Hub.